First-To-Market Product Launch

My team secured a new brand partnership, taking on the project management and development of strategic marketing campaigns. Upon acquisition, we identified the need for a comprehensive refresh of both design and copywriting across existing materials. I led the rebranding initiative, overseeing the development of over 100 marketing assets within a tight deadline.

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I crafted compelling brand positioning and designed a fresh, cohesive visual identity for the ad sales marketing materials supporting NBC’s youth sports platform and its e-commerce sports portfolio. The updated messaging and design resonated with executive leadership, who immediately adopted the new style, reinforcing its effectiveness in elevating the brand’s market presence.