Go-To-Market Strategy

I successfully onboarded a new product into the NBCU sales portfolio and developed a comprehensive go-to-market strategy for Anzu, a leading in-game advertising company. Leveraging thought leadership, I crafted compelling sales materials with strategic copywriting and dynamic design to position the product effectively in the market. By aligning key messaging with industry trends and advertiser needs, I equipped the sales team with impactful assets that drove engagement and accelerated adoption.