Family Movie Night
I developed, pitched, and led the end-to-end project management of an integrated marketing campaign for a leading national QSR brand. By aligning strategic objectives with targeted promotion strategies, I secured buy-in and successfully executed a multi-channel campaign that delivered measurable results. Its strong performance led to four consecutive years of renewal, reinforcing the campaign’s effectiveness in driving brand engagement and customer reach.
Year 1 2018
I started off my relationship with this client on a media focused digital marketing campaign promoting their product on Fandango and Rotten Tomatoes movie pages.
The campaign beat CTR benchmarks
Year 2 2019
After the success of the first year the client wanted to align more closely with entertainment content so I pitched an integrated video marketing campaign promoting product alongside summer movie releases and movie trivia.
The campaign had 2 videos as part of a legacy Fandango video series, Weekend Ticket, that we filmed with product on set that our actors incorporated into the scene. We additionally created a spin-off video inspired by Cash Cab, where our host quizzed riders on movie trivia while driving them to the theater.
10.5M
Video Views
50M
Video Views
Year 3 2020
The pandemic threw a wrench in our plans so I pivoted quickly to an at-home concept for a new video marketing campaign.
We partnered with a family lifestyle influencer to create a series of DIY videos that were themed to summer movie releases. The campaign also included a promotional offer to rent a home streaming movie at a discount. It was promoted across multiple touchpoints: social, editorial, video, media and CRM as well as posted across all social media platforms and YouTube.
Year 4 2021
Endeavoring to move away from a video campaign after 2 years of video production, I pitched a social first campaign leaning into animation and gamified interactive elements.
This 3 month campaign had social beats every week that surrounded summer movie releases and brand positioning.
The campaign outperformed engagement rates on Facebook
