Couch Tomatoes

As an expert in executing integrated marketing campaigns particularly in product placement within custom video series, I excel in project planning, client relations, and delivering actionable insights. in 2019, a client sought to target the girl boss demographic while aligning with the latest TV news. I developed and pitched a first-to-market launch partnership on a new Rotten Tomatoes show, strategically integrating custom segments featuring industry talent.

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Leading cross-functional collaboration, I worked closely with the video production team, managed vendor relationships, and oversaw content development with in-house talent. To enhance engagement, we brought in movie and TV influencers to discuss trending entertainment news and featured women influencers in seamlessly integrated product segments.

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Through meticulous campaign execution and audience-focused promotional strategies, the campaign surpassed industry benchmarks for engagement and video views on social media, ultimately delivering 64 million impressions.