Scene In Color

Target and NBC partnered with producer Will Packer to launch the Scene in Color Film Series, a groundbreaking initiative spotlighting BIPOC creators. Seeking a platform to showcase independent filmmakers’ work, they turned to Rotten Tomatoes for our expertise in strategic digital marketing campaigns.

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I led the end-to-end project management of this multi-year partnership, overseeing campaign execution across NBCUniversal’s digital entertainment sites, Rotten Tomatoes and Peacock. Collaborating cross-functionally with teams across the NBCU portfolio, I coordinated asset delivery, content implementation, promotional strategy, native editorial integration, social media advertising, and paid media execution.

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By aligning key stakeholders and mitigating potential risks, I ensured seamless activation and maximum impact. The campaign was a resounding success, delivering 165 million impressions in 2022 and amplifying diverse voices across NBCU’s linear and digital platforms.